Blog
Notes from the partnership economy.
Case studies, data, and short playbooks for marketers using partnerships as a real growth channel.
Case StudySeptember 3, 2026· 5 min read
Coca-Cola × Oreo: Scaling a Co-Branded Launch Across 35 Markets
Two global CPG giants swapped flavors, wrapped it in a friendship theme, and ran it across 35 markets and eight retail media networks for 75M impressions.
Read article →Case Study5 min read
e.l.f. × Liquid Death: A Challenger-Brand Collab That Sold Out in 45 Minutes
Two self-declared challenger brands built a black-metal makeup vault, sold it out in 45 minutes, and came back two years later with lip balms shaped like beverage cans.
September 2, 2026
Case Study5 min read
Dove × Crumbl: How a Cookie Chain Sold 3x More Body Wash
Dove turned Crumbl's rotating cookie flavors into a limited-edition body care line — driving 3.2B+ social impressions and a 3x online sales lift, then bringing it back a year later.
September 1, 2026