Beauty & Personal Care

Co-branded launches that reach new routines.

Kanume looks beyond your category for brands your customers already love, from beverage to fashion to travel, and drafts limited-edition launches, GWPs, and content collabs with the reach math and pitch ready to go.

Example report

Clean skincare brand × Boutique fitness studio

Audience overlap
36%
Concept
Post-workout kit + class-pass giveaway
Est. combined reach
1.2M
Opportunity score
84 / 100

Illustrative example. Figures are for demonstration only.

The problem today

Saturated feeds

Paid social is crowded and creator costs keep rising.

Same-category thinking

The best partners are often outside beauty, and hard to spot.

Launch timelines

Limited editions need to be planned months ahead, and research eats that time.

How Kanume helps

  1. 01

    Look across categories

    Find non-competing brands your audience already follows.

  2. 02

    Concept the launch

    Limited editions, GWPs, and content ideas for both brands.

  3. 03

    Check the fit

    Audience overlap, tone, and values scored up front.

  4. 04

    Pitch it

    A ready-to-send outreach email and launch checklist.

See it in the wild: read our e.l.f. Cosmetics × Liquid Death case study or explore other use cases.

Get early access

Walk into your next partnership prepared.

Join the waitlist to generate partnership strategy reports built for your team.